Jerard Rice – 'Love Shouldn’t Cost a Thing'
- Bryon Harris
- Oct 13
- 3 min read
Jerard Rice, who’s currently up for Grammy consideration, talks his truth and move souls. Love Shouldn’t Cost a Thing is real, raw, and confident, mixing emotion, power, and purpose in every track. From heartbreak to hustle, every song shows growth, grit, and glow.
1. Starz
The project kicks off with “Starz,” and it’s an instant mood. Reverb-heavy chords set the stage before the groove hits, and you know it’s a hit from the start. When Rice sings, “Baby, you a star in the nighttime, let me show you off in the right light,” it’s love turned into sound. It’s catchy, bright, and full of life. The hook stays in your head, and the production is flawless. This one sets the bar high.
2. New Jack
“New Jack” starts soft, almost like a diary entry, then flips into a confident bounce. It’s all about evolution and stepping into your worth. Rice’s line, “I’m an open book but you still can’t read me,” hits like a mic drop. The track begins and ends the same way it feels inside: personal, quiet at first, but powerful when you look closer.
3. Blog It
Produced by JJ Lunden, “Blog It” goes off. This one’s for anyone who’s ever been talked about but never truly known. Rice flips the narrative with “used to flip them packs, now look at us flipping margin.” It’s bold, it’s loud, and it’s proof that turning struggle into success is the real flex.
4. Petty Love
“Petty Love” slows things down with a smooth guitar riff and the ache of heartbreak. Rice lays it all out, saying, “Don’t you say you love me, you just met me.” It’s raw, messy, and real. The track captures how we cope, how we crash, and how we rebuild.
5. Popeye
“Popeye” grabs you from the first sound. The etheral-like intro and vocal layers pull you in while Rice digs into identity, judgment, and how people see you versus who you are. “Most won’t see it” becomes the truth of it all. Every intro on this album proves his creativity and fearless energy.
6. Juice
“Juice” mixes classical energy with soulful horns for a vibe that’s both smooth and strong. Rice asks, “Would you use that influence to empower others?” and leaves it hanging like a challenge. It’s reflective and timeless, nodding to the greats while still pushing the story forward.
7. No Brady (ft. JMuzique)
This one’s pure confidence and one off the strongest tracks on the album. A freestyle-style tribute to Tom Brady, “No Brady” celebrates ambition, leadership, and legacy. With JMuzique and Sinatra Sauce on the engineering, it’s full of sports bars and hustle energy. Greatness doesn’t happen by accident, and Rice makes that clear.
8. C’est La Vie
“C’est La Vie” hits deep with that hip hop and R&B blend that feels therapeutic. The repeating hook, “I can’t f*** with you,” says everything about walking away when something’s not for you anymore. The bluesy sound gives it soul while the lyrics tell the truth about pain and growth.
9. Zoomzoom
“Zoomzoom” comes in fast and cuts to the point. It’s about seeing things clearly, calling out betrayal, and holding your boundaries. “Either you for me or not” says it all. The dark tone and trap-inspired vibe make it feel like a moment of power reclaimed.
10. Starvin
“Starvin” closes the album with soul and sincerity. Just piano and emotion, no filters. Rice opens up about loss, legacy, and the kind of hunger that comes from wanting more than fame. It’s heartfelt and heavy in the best way. A perfect closer to a project that’s all truth.
Final Thoughts;
Love Shouldn’t Cost a Thing is honest, fearless, and full of heart. And that's the foundation of every great project. Every song has a purpose and every lyric hits like a life lesson. Jerard Rice blends hip hop, R&B, and blues into something that’s completely his own. It’s not just an album. It’s growth, reflection, and power in motion. We are not surprised there's a Grammy consideration in motion, and you won't be either.
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