By Anthony Nguyen & Staff
JuiceThaBlackBeethoven's "I'm A Winner" bursts onto the music scene with a contagious energy that's hard to resist. Hailing from a rich musical background, including being raised in the birthplace of Jazz and the Rock and Roll Capital of the World, Juice's musical prowess shines through in this track.
The song opens with an electric fanfare of horns that set a fierce tone, leading into a retro-inspired drumbeat that acts as the driving force of the track. Juice takes an "old-school" approach to his rapping inheriting his flow from the boom-bap era of hip-hop.
With each bar, Juice instills a sense of empowerment and positivity with lyrics that focus on fighting through the struggle and owning your self-worth. Sharing his own story of how he came up, Juice inspires those who are dealing with adversity and their own obstacles in life to keep their heads up and push forward.
"Listen up my people cause this might be your story My life was messed up, but now I'm gettin' all the glory Worked hard for years, now I'm smilin' and I'm grinnin' Done paid my dues, that's why I keep winnin!"
Approaching the bridge, the beat ramps up with layers of layers of synths before breaking down into just bass and drums. With the breakdown, a group chant starts as if you're in a team huddle and everyobdy is getting pumped up to win the game. This is exactly the type of energy that Juice wanted to bring to the record.
The song's meaning, as shared by Juice, reflects a desire to create an anthemic, sports-oriented pop song with a universal message of self-worth and resilience with lines like "Got a superstar heart and a superstar inner." With his song "I'm A Winner", Juice shows that as a songwriter, lyricist, and positive force in the world - he is a winner all around!
About JuiceTheBlackBeethoven
Julius "Juice" Davis, Jr., also known as JuicetheBlackBeethoven, is a multi-talented artist renowned for his mastery of various musical genres and his impactful songwriting. His musical journey began at the tender age of seven with classical piano training, nurturing his passion for music under the guidance of his family of musicians. Juice earned a Bachelor of Music Degree in Piano Performance from Miami University in Oxford, Ohio, in 1978. His early foray into songwriting led him to discover his love for crafting music with a friend in 1979.
His career reached a pivotal moment in 1984 when his song "Strive" was recorded by R&B and disco legend Gloria Gaynor. The track was released as a single and made its mark on the Billboard Top 100 Singles Chart, peaking at #86 during the summer of that year.
Currently serving as a music teacher and choir director at St. Andrew Catholic School in Cape Coral, Florida, Juice continues to pursue his passion for songwriting. His work spans an array of genres, including R&B, pop, hip-hop/rap, gospel, country, movie soundtracks, and instrumentals. He aims to leave a lasting impression on the world of music through his creative compositions. Juice is also a W.A.M. Awards Gold Medal winner.